Bouanga
NOT INCLUDED

Brand:
DoorDash

Agency:
GUT Los Angeles

When a 99% discount wasn’t possible, we didn’t change the promo, we changed how to sell it. “Bouanga Not Included” turned a legal barrier into a real time narrative that fans followed like a series, laughed at like a joke, and celebrated like a goal ending with one golden notification and a 9.9% twist.