Life tastes better with less guilt
Brand:
Michelob
Competition:
Young Lions Argentina Winner
The one line brief: Michelob Ultra, less calories, more taste.
The idea: Guilt makes you gain calories, have something with less calories and more taste.
Brand:
Michelob
Competition:
Young Lions Argentina Winner
The one line brief: Michelob Ultra, less calories, more taste.
The idea: Guilt makes you gain calories, have something with less calories and more taste.